Sony launches its new Alpha 7 IV full-frame camera

Japanese multinational conglomerate corporation Sony has launched its new camera, the Alpha 7 IV (A7 IV), which is the successor to the A7 III, the company’s popular entry-level full-frame camera from 2018.

As per the company, the A7 IV improves on its predecessors’ picture skills while greatly enhancing video capabilities in an attempt to become a real hybrid camera.

The camera comes with a new 33-megapixel full-frame back-illuminated CMOS image sensor, wide ISO sensitivity range expandable to ISO 50-204,800, wide 15-stop dynamic range, latest BIONZ XR image processing engine, and two new flashes, the HVL-F60RM2 and HVL-F46RM.

The Sony Alpha 7 IV has 10 presets including S-Cinetone, S-Log3, and Creative Look for different creative outcomes. The Sony camera claims to give up to 2.5x slow motion with 4K 60p movies. It integrates a 10-bit 4:2:2 All-I XAVC S-I for smoother gradations.

The new Sony Alpha 7 IV is priced at $2,500. Sony says that “a kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.”

Sony Alpha 7 IV features

The Sony Alpha IV includes better hybrid autofocus, AI-based real-time Eye autofocus, and real-time tracking for images and videos. With 759 phase-detection AF points in a high-density focal-plane AF system that covers about 94 percent of the image area, it can shoot continuously at up to 10 frames per second with AF tracking.

Sony says that “the camera can now track birds’ and animals’ eyes for both still images and movies, in addition to humans.” The Alpha 7 IV is also said to come with face and eye detection accuracy for humans that is enhanced by approximately 30 percent compared to the Alpha 7 III.

Further, the camera has an optical 5-axis, in-body image stabilization for 5.5-step compensation and hand-held movie shooting with Active Mode.

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