The Sports Boulevard Foundation has appointed OVG Middle East as the operating partner for Global Sports Tower, signaling a strategic collaboration aimed at establishing one of Riyadh’s premier sports and lifestyle destinations.
Global Sports Tower brings together sport, wellness, and community in a single vertical destination. As the world’s tallest sports tower, it reflects the Sports Boulevard’s ambition to make active living part of everyday life through spaces designed for both performance and daily use.
The partnership represents a key milestone in bringing the tower to life. With OVG Middle East at the helm of operations, the initiative will focus on creating a high-performing destination characterized by operational excellence, efficient infrastructure management, and sustained commercial value.
OVG Middle East has been involved from the early stages of planning, working alongside the Sports Boulevard Foundation to shape the tower’s operational model, commercial strategy, and the integration of retail and dining. This ensures the destination is designed to perform not only as an iconic landmark but also as a fully operational and sustainable asset.
According to the statement, this partnership aligns design, infrastructure, and operations from the outset, creating a destination that is efficient, resilient, and positioned for long-term success.
The CEO of the Sports Boulevard Foundation, Jayne McGivern, commented that, “Global Sports Tower marks a major milestone for the Sports Boulevard, bringing our vision for active, connected living into a single, iconic destination. As the world’s tallest sports tower, it will set new standards for how sport, wellness, and community are experienced, delivered in the most sustainable way.”
As Riyadh continues its transformation, Global Sports Tower embodies a broader urban shift toward integrating sport, wellbeing, and community into everyday city life, as per the statement.
