Spotify buys podcast platform Podz to boost ‘podcast discovery’ experience

By Shilpa Annie Joseph, Official Reporter
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Swedish audio streaming and media services provider, Spotify has acquired Podz, a podcast discovery platform in order to improve its podcast services for users.

Podz is a platform that delivers teasers for podcasts in the form of short clips. These teasers can then be referred to by users when deciding which podcast, they may want to listen to.

The acquisition is intended at improving podcast discovery, allowing users to browse short clips rather than 30-minute plus podcast episodes. Spotify says this will make it “easier for listeners to find the content they want to listen to, and for creators to be discovered and build a fan base.”

“We are investing to build and scale the world’s best (and most personalized) podcast discovery experience. We believe that Podz’s technology will complement and accelerate Spotify’s focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate the growth of the category worldwide,” Spotify said in a blog post.

The Swedish firm intends to incorporate Podz’s technology with its platform soon and says that the users should be able to experience the new elements by the end of the year. Podz is not Spotify’s first podcast acquisition and it certainly won’t be the last as the streaming giant continues to elevate the podcasting experience for its users.

Recently, Spotify has launched its Clubhouse competitor a new dedicated app called Greenroom, which focuses on live audio format. The new feature was released after the music streaming service acquired Betty Labs, the company behind the sports audio platform Locker Room. Greenroom will enable users to join live discussions or host their own.

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