Tadweer Group has signed a Memorandum of Understanding (MoU) with TOMRA, a leading innovator of reverse vending machines for Clean Loop Recycling, providing tech-led solutions that enable the circular economy.
The two pioneers will partner to capitalize on Tadweer Group’s world-class rewards system to establish a nationwide voluntary bottle return program using Reverse Vending Machines (RVMs) manufactured by TOMRA, for the collection of beverage PET bottles, cans, and glass bottles.
As part of the agreement, TOMRA will leverage their experience in bottle return programs globally to support Tadweer Group in their initiatives.
The announcement was made during the 10th edition of the Ecowaste Exhibition and Conference in the presence of Ali Al Dhaheri, Managing Director and Chief Executive Officer of Tadweer Group, and Lauri Kangaslahti, Senior Vice President, Head of Europe, Middle East and Africa (EMEA) from TOMRA Collection.
Ali Al Dhaheri MD & CEO – Tadweer
“We are pleased to join forces with TOMRA to transform how the public disposes of its empty beverage containers. With TOMRA’s vast expertise in bottle return programs and its solid history of deploying reverse vending solutions, we are well-positioned to enhance the recycling infrastructure in the UAE. With every partnership, we are showcasing the value of materials, reinforcing our role in tackling challenges and seeking feasible solutions for our sector, today and into the future.”
Bottle return programs and RVMs play a key role in encouraging the public to return beverage containers by incentivizing the community to separate their waste at source.
By implementing the RVMs on a wider scale, Tadweer Group and TOMRA are bringing exciting and advanced mechanisms to the world of waste, reinforcing their shared commitment to reducing litter and keeping valuable resources in a continuous loop of use and reuse.
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