Zain KSA bolsters relations with Nvidia to develop Saudi gaming sector

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

Saudi Arabia’s second-largest telecom company, Zain KSA has strengthened its partnership with Nvidia, the leading provider of cloud computing solutions, in order to support the Kingdom’s efforts to develop its gaming sector and place the country as a regional hub for world-class e-gaming and cloud gaming experiences.

As part of the partnership, subscribers of Zain KSA will be able to enjoy a wide range of cloud-based games in line with their 5G and home fiber packages, without the hassle of owning and maintaining their own gaming rigs, via GeForce NOW from Zain KSA, the most powerful and fastest gaming platform.

GeForce NOW is Nvidia’s open cloud gaming service that taps into the thriving PC gaming ecosystem by streaming from world-class Nvidia GPUs. Playing PC games on GeForce NOW provides members with instant access to Game Ready Drivers for the best performance. Even gamers on low-powered hardware can now play with amazing GeForce quality.

Rayan bin Abdullah Al-Turki
Rayan bin Abdullah Al-Turki
CCO – Zain KSA

“We are working at Zain KSA to reshape the digital future and in particular the entertainment options for future generations, especially in the field of cloud gaming, which is witnessing a surge in popularity in the Kingdom and region. After the successful initial rollout of the Nvidia GeForce NOW service in the Kingdom of Saudi Arabia, the Zain cloud gaming ecosystem and the advanced technical capabilities that it provides, as well as the experience we have gained in the local market, have become a requirement for regional telecom operators and their customers, amateurs and professional gamers alike.”

By strengthening the partnership with Nvidia, Zain KSA will offer countries in the region an integrated digital experience that enriches the digital entertainment sector as a whole and redefines the concept of videogames, offering a unique gaming experience that does not require any additional hardware, storage or additional processing requirements, and rather combines the latest technology with the best content and the easiest access from anywhere and on any device.

Mr. Richard Lamond, EMEA Sales Director, GeForce NOW and SHIELD, Nvidia, stated, “By providing access to high-performance GeForce gaming PCs in the cloud to stream over 1,000 PC games from Steam, Epic and Ubisoft game stores, GeForce NOW has expanded to over 80 countries around the world. We partnered with Zain to bring GeForce NOW to the Kingdom of Saudi Arabia last year and are delighted to work with them to expand the service to Kuwait, Jordan and Oman in the coming months.”

Zain KSA offers the infrastructure to meet the requirements of cloud gaming, which calls for very fast transfer of player’s inputs to servers and fast responses to their screens in a fraction of a second based on a stable, high-speed and responsive internet connection in order to enjoy a superb gaming experience. 

The telecom operator has developed a sophisticated network infrastructure that has contributed to Riyadh ranking first among the world’s capitals in 5G internet speeds, demonstrating speeds of 317.3 megabits per second, ahead of Tokyo and Dublin. The expansive network currently covers 51 cities with more than 5,000 towers.

Related: Open RAN MoU; Top Telcos partner to enhance network experience