Tesla’s Chief Executive Officer Elon Musk made good on his promise to sell “Tesla Tequila,” just two years after teasing the plan in a tweet and the $250 bottles quickly flew off the virtual shelves.
A sleek, lightning bolt-shaped bottle was unveiled in the images, far different from what Musk teased when he touted Tequila.
The US-based billionaire is no stranger to selling quirky products in limited one-time sales.
In early 2018, he sold flamethrowers (a tool that sprays out burning fuel) for $500 a piece, raising $10 million for The Boring Company, his high-speed tunnel venture. Musk has also previously sold 50,000 Boring Company hats.
On April Fool’s day in 2018, he tweeted the idea of ‘Teslaquila,’ which many of his followers considered to be a joke. Musk’s attempts to trademark the drink in October of that year, however, were frowned upon by the tequila producers in Mexico.
At the time, Mexico’s Tequila Regulatory Council argued that “the name ‘Teslaquila’ evokes the word Tequila and is a protected word for Tequila.”
Tesla Tequila will be accessible only in selected US states, including New York, California and Washington, according to the website.
The drink made by Nosotros Tequila is described on the website as agave tequila añejo aged in French oak barrels, “featuring a dry fruit and light vanilla nose with a balanced finish of cinnamon pepper.”
The new, ‘flashy’ bottle has already caused a ‘splash’ on social media with many sharing images of the already-sold out spirit to congratulate Musk. Musk fans are now wondering when they can finally get their hands on a Tesla Tequila.