The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has announced a collaboration with Sandsoft in order to expand to Saudi Arabia.
Sandsoft is the mobile-first Riyadh-headquartered game developer, publisher, and investor powered by AAA talent.
The Sandsoft will be a key partner in The Sandbox’s expansion into Saudi Arabia and the Middle East and will also be a driver in attracting local talent in the video game sector and growing education and job opportunities within the region.
The collaboration aims at building a team of Web3 gaming experts to create partnerships with local public and private industry actors, entertainment, IPs and Brands, and celebrities to explore opportunities in gamified social experiences in The Sandbox and to empower local creative talent by educating and onboarding developers and artists into its ecosystem.
Mr. Sebastien Borget, COO and Co-founder of The Sandbox, said that, “We’re excited to collaborate with Sandsoft in bringing new creators to contribute towards the open Metaverse and develop together a virtual neighborhood on our map. This partnership will allow brands and creators across Saudi Arabia and the Middle East to discover the creative opportunities The Sandbox provides. It will also enrich The Sandbox’s global ecosystem with Saudi Arabia’s rich culture and history.”
“The Sandbox has great potential for game developers, creatives, brands, and consumers from the Middle East and North Africa. We’re pleased to announce this collaboration, which will drive opportunities for vibrant and diverse communities in Saudi Arabia and beyond, expanding on Sandsoft’s existing initiatives to nurture talent in the local gaming ecosystem,” commented Mr. David Fernandez, CEO of Sandsoft.
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