TikTok For Business launches its new service ‘Spark Ads’ in Middle East region

By Shilpa Annie Joseph, Official Reporter
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China-based short-video sharing app TikTok For Business has launched Spark Ads in the Middle East, Africa, and Turkey, a new native ad display format that allows brands and businesses to strengthen not only their own popular organic posts but also amplify relevant content shared by the community.

TikTok For Business is a global brand and platform that is home to all current and future marketing solutions for brands. This is designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.

Shant Oknayan
Shant Oknayan
General Manager
Global Business Solutions – METAP

“With Spark Ads, brands can build long-lasting connections that are authentic and rooted in the community while also delivering sustainable and impactful business value. We’re excited to roll out this new offering to the region, providing businesses across the region with even more opportunities to drive deeper engagement and connection with their audience.”

Spark Ads enables brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency. TikTok is made up of creators who are redefining entertainment, starting trends and sharing with the world their take on popular products and services. Brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life.

Spark Ads can effortlessly magnify unique creative videos for organizations looking to establish a solid content strategy. According to the statement, “Brands can keep the fun going with Stitch and Duet features allowed making it easy for the community to reinterpret, reinvent, and build on the creativity.”

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