American-Japanese multinational cyber security software company Trend Micro has launched its Channel Partner Demand Generation Program, ‘WeDiscover’ with the goal of improving the company’s market presence in the Middle East and North Africa (MENA) region.
The initiative is meant to assist partners to use Trend Micro products to differentiate their services, gain new security knowledge, and grow profitable businesses while meeting the needs of consumers in a changing security market.
Moataz BinAli VP & MD Trend Micro – MENA
“At Trend Micro, we aim to be creative in everything we do, and the WeDiscover partner program in the MENA region is one such feat. We are devoted to consistently providing a future-proof framework for our partners to leverage Trend Micro solutions, resonating with our continued efforts to secure the digital transformation journey of the region. Our investment and dedication forefronts our commitment to building an accelerated growing hub of innovations, and protecting it through every phase of its evolution.”
According to the statement, the evolving demand generation effort provides channel partners with a well-designed framework for identifying untapped markets, investigating new revenue streams, and accelerating sales.
Highlights of the WeDiscover Program
Trend Micro’s strong commitment: The company’s committed partners and business management, sales, marketing, and technical teams work together seamlessly.
Increase prospects of partners: The WeDiscover initiative assists partners in identifying opportunities and closing deals within 180 days.
Empower partner success: Comprehensive marketing tools, co-branded collateral, and digital marketing support are provided to the partners in order to help with the end-to-end customer journey.
Earn incentives and rewards: Encourage partner’s team members with attractive products and services through TrendSetter partner incentive program, WeDiscover Tools, Online rewards payouts, enablement programs, and Solution Offering Packages.
Mr. Mohamed Mrad, Channel Director MENA, Trend Micro said, “The Channel Partner Demand Generation Program, WeDiscover will contribute to the success of our partners, and enable them to discover more rewarding ways of thriving. Such a collaborative initiative with help our channel partners generate new business whilst strengthening our network in the region.”
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