Middle East’s first and largest personal mobility company ekar has launched car subscription within its ‘Self-drive Super App’ across Saudi Arabia in collaboration with some of the largest car rental companies in the Kingdom.
The ‘ekar Subscription’ provides an alternative to buying, leasing, or renting a car without the commitment or hassle of ownership. In its first phase, ekar Subscription will be available in Riyadh, Dammam, Jeddah, Mekkah, Taif, Abha, and Jaizan.
Since its launch, ekar has grown exponentially in the UAE subscription leasing space, rapidly becoming the market leader in car menu size and overall rental numbers.
Vilhelm Hedberg Co-Founder & CEO Ekar
“ekar Saudi Arabia carsharing experienced a spike in demand for longer-term bookings during the pandemic, especially with female drivers who choose ekar as their ‘first car solution’. Launching subscription leasing is a perfect solution for our 100,000 users in the Kingdom. The marketplace is nascent in Saudi Arabia, and the combination of subscription leasing with carsharing will make ekar the only App in the market that offers the entire vertical of self-drive from per minute carsharing to multiple months subscriptions.”
Mr. Hedberg commented, “ekar is partnered with some of the world’s largest car rental companies and connects fleets to renters. Our integration with CarPro, the world’s largest ERP software in the car rental industry, allows ekar to ensure that the availability of any car is only a click away, avoiding painful declines due to car shortages in the rental car space.”
“In a world with car shortages, optimizing fleets is the key to success, and ekar Mobility OS allows a seamless subscription leasing experience with guaranteed car availability,” Mr. Hedberg further added.
As per the statement, ekar was recognized as the highest utilized free-floating carsharing service globally in 2019 and has serviced more than 250,000 customers in the UAE and Saudi Arabia.
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