UAE-based fintech platform Ziina coming to Jordan soon

By Shilpa Annie Joseph, Desk Reporter
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Ziina App UI | Representational Image

UAE’s first customer-centric financial platform, Ziina will soon begin offering its fintech services in Jordan, as part of its Middle East expansion plans.

The Jordanian expansion is the latest milestone for the fintech company. Ziina is one of the few MENA companies to make it to the Y Combinator, an American technology startup accelerator.

According to the startup, “A standout feature of Ziina’s product is its design, having been recognized and awarded nine international UI/UX design awards, including the Red Dot Award.”

The interface allows users to easily send and receive payments to anyone in just a few taps. Ziina eliminates the need for tedious IBAN and swift code entry and makes the payment experience seamless and social, with GIFs, photos, text, and emojis.

Mr. Faisal Toukan, CEO and Co-Founder of Ziina said that, “The median age in Jordan is around 23 years old, which makes most of the population digitally native. The Central Bank of Jordan has recognized this, naming microfinance, digital financial services, and small and medium-sized enterprise finance among its core sectoral pillars. As a proud Jordanian, I am delighted to introduce Ziina to my home country.”

“Our team have worked tirelessly to develop a product that makes the payment process infinitely faster and more convenient, while also prioritizing a delightful user experience. We have no doubt that Ziina will make getting paid much easier for every single Jordanian,” Mr. Toukan added.

Further, the company is focused on developing state-of-the-art tools that are delightful to use, empowering individuals to gain more control of their financial future

According to the company, “Peer-to-peer payment services are on the rise globally as they eliminate the need to make physical cash payments. For Ziina, Jordan represents the next exciting chapter in the company’s mission towards financial freedom in the Middle East.”

Related: UAE’s EDB unveils new service for SMEs & startups in priority sectors


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