UAE-based female health Arabic online content platform Omooma has secured $2.5 million in initial funding from the region’s leading investment company E20 Investment.
Omooma is the world’s first Arabic-language online content producer and provider dedicated to pregnancy, maternity, and motherhood and tailored for the Arab culture and religious norms.
According to the statement, E20 will remain the sole investor in the startup and has committed to further funding for future growth.
Currently, the platform features over 15 hours of video content that includes 21 courses and more than 250 videos with an average duration of between 2-8 minutes.
Omooma plans to double the volume of its exclusive content by the end of 2022. The price for the courses depends on the topic, length of the video, and other variables and it ranges from $28 to $165.
“Omooma’s educational content equips young Arab women with the knowledge and critical information they need throughout their motherhood journey, from the comfort of their home. It helps women better deal with topics that they are embarrassed to discuss with family and friends and prefer to receive from a professional. In addition, the platform also enhances the volume of professionally curated and created science-based Arabic content available online.”
Mr. Pierre Gillet, Co-Founder of Omooma said that, “Omooma isn’t only relevant to pregnant women or young mothers. It is also appealing to parents of teenagers who want to understand the changes to their children’s bodies. It will also feature parenting courses not just for babies but also for bigger kids, young adults, and so on. We want to be the go-to platform when it comes to motherhood and parenting topics.”
Furthermore, the startup plans to offer its high-quality motherhood video courses for use by hospitals, clinics, and medical practitioners as well as companies and organizations that want to add value to their female patients or employees.
“In addition to the educational content, Omooma will also act as a community for Arab women who want to exchange ideas, get answers and raise queries regarding conception, pregnancy, labour, baby care, motherhood, and any other aspect of their health and lifestyle impacted by the birth of a baby. Members of the community get access to live webinars hosted by field experts to discuss the various topics related to motherhood in the Arab world,” commented Mr. Charles Dalle, Co-Founder of Omooma.