UAE-based TAMANNA partners with MoEngage to enhance eCommerce capabilities

By Arya M Nair, Official Reporter
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TAMANNA MoEngage eCommerce partnership
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TAMANNA, a digital marketplace, and an eCommerce platform, has partnered with US-based MoEngage, an insights-led customer engagement platform, to enhance engagement with customers.

Using MoEngage’s insights-led attributes, TAMANNA will redefine its eCommerce capabilities, drive togetherness, collaborate, and innovate at every step of the shopping journey

Funded by The Alshaya Group in 2020, TAMANNA operates independently and leverages a wealth of market expertise, infrastructure, and support. Moreover, the brand is actively driving fast expansion, bridging thriving cultures across Dubai, Kuwait and Lisbon.

Selvin Kumar_TAMANNA_MoEngage eCommerce partnership
Selvin Kumar
Growth Manager

“Our platform has all the brands of Alshaya Group, and some other brands, mostly in categories like fashion, beauty, and home. As a result, one of our primary challenges is the collection of data and using that to engage correctly with our customers. We plan to use MoEngage to slice and dice our data to derive insights for such customer interactions.”

In addition to deriving insights, the brand also plans to use MoEngage’s customer engagement platform to segment customers based on their affinities and propensities. This will allow TAMANNA to cater to the right audience with relevant communication.

Moreover, TAMANNA plans to build its loyalty program using MoEngage data capabilities to drive sign-ups and enhance retention. As a result, TAMANNA will be able to capture relevant customer data from all sources, i.e., website, app, and third-party, to build a single customer view.

“MoEngage takes pride in assisting one of the top brands in the region through its robust platform that offers unparalleled scale. We look forward to working with TAMANNA which is the new number one online destination for an unforgettable, convenient local shopping experience and are excited to be a part of their journey in unlocking the next phase of customer engagement”, said Ms. Sweta Duseja, Director of Customer Success at MoEngage”

TAMANNA joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods, and many more, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

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