UAE’s e& launches 1st batch of NFTs to digitally advance its capabilities

By Arya M Nair, Official Reporter
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UAE-based e&, formerly known as Etisalat Group, has launched its first set of non-fungible tokens (NFTs).

This marks a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs. The first batch of NFTs will be supplied on a limited basis, and the group will provide further updates as their plans for the NFTs progress.

The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed $2.7 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure, e& said.

Hatem Dowidar
Hatem Dowidar
CEO – e&

“The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.”

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions. This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalize on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world,” added Mr. Dowdiar.

Related: UAE’s e& acquires 9.8% stake in Vodafone for $4.4bn