UAE’s etisalat by e& leverages IBM’s solution to enhance its ESG strategy

By Arya M Nair, Official Reporter
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Etisalat_IBM partnership
Officials from IBM & etisalat by e&

UAE’s etisalat by e& and IBM, an American multinational technology corporation, have partnered that will see etisalat by e& leverage IBM sustainability software to help advance the company’s environmental, social and governance (ESG) strategy.

etisalat by e& is committed to monitoring, benchmarking, and enhancing its economic, environmental, and social performance. This effort aims to define clear ESG goals and the roadmap to achieve them, demonstrating the company’s commitment to sustainability and corporate responsibility.

The company aims to establish a sustainability foundation and set a path to achieve ESG goals through technology, including IBM TRIRIGA Application Suite for real estate and facilities operations and IBM Maximo Application Suite for intelligent asset management.

Additionally, by leveraging IBM Turbonomic and IBM Cloud Pak for Watson AIOps, IBM can also help etisalat by e& to increase the efficiency of their data center and cloud environments and scale their workloads more dynamically.

Khalid Murshed_Etisalat by e&_IBM partnership
Khalid Murshed
CTO – Etisalat UAE

“We look forward to using IBM’s data, AI and automation technologies to explore opportunities to support our ESG and sustainability goals, which are at the heart of our business model. This can help reinforce our commitment to delivering innovative solutions that have a meaningful impact on people’s lives and establish us as a valued provider.”

etisalat by e& has shown a strong dedication to its ESG agenda, making significant progress towards its sustainability goals. At COP27 in 2022, e& committed to achieving net-zero emissions from its operations by 2030 and actively contributing to global climate action. The company focuses on key initiatives to reduce its carbon footprint through improved energy efficiency and renewable energy sourcing, among others.

Mr. Ana Paula de Jesus Assis, Chair and General Manager for EMEA, IBM, stated that “Innovation and our ability to develop solutions for our clients remain critically important. IBM’s software can play an important role in supporting etisalat through e &’s efforts to transform their operational and environmental data into insights that their stakeholders can understand. This is a foundational step to help make sustainability initiatives effective and scalable.”

Related: UAE’s e& partners with Mastercard to enhance user experience in business operations