UAE’s Mindware titled as ‘EMEA distributor of the Year 2022’ by Dell

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Representational Image

UAE-based leading value-added distributor (VAD) Mindware has been awarded the prestigious title of EMEA Distributor of the Year 2022 by Dell Technologies for the second consecutive year.

Mindware was awarded for its ability to promote, distribute and provide implementation services support across the region for Dell’s innovative technology and services portfolio that helps organizations build their digital future and transform the way they operate.

The company said that “the annual awards by Dell recognize partners that exemplify the vendor’s mission and contribute to driving business through industry leadership and outstanding performance.”

Philippe Jarre
Philippe Jarre
CEO – Mindware

“This is indeed a wonderful accolade! Winning the award for the second year in a row is a testament to our distribution leadership. I attribute a large part of the success to our understanding of the complexities of solution-selling as opposed to the typical transactional dealings. We also share the same ideals and principles as Dell Technologies, such as our teamwork spirit and winning culture. Our companies, therefore, work seamlessly together. Our partnership has gone from strength to strength over the years. We thank Dell for this recognition and reiterate our continued commitment to maintaining a long-standing, mutually beneficial relationship.”

Mindware and Dell Technologies have a longstanding successful partnership for over 21 years. The distributor maintains an extensive ecosystem of more than 4,000 partners, all of whom are skilled in various domains and always supported by the distributor’s team.

“This award recognizes Mindware’s business alignment to Dell’s strategy, their differentiated performance, various growth initiatives, and the breadth of solutions we jointly bring to market. We look forward to even more success in the future together,” commented Mr. Ashraf Hamid Managing Director – Distribution Middle East, Turkey, Russia, and Africa at Dell Technologies.

Related: UAE’s CPX Holding signs collaboration agreement with Microsoft