UAE’s Mindware unites with Rubrik to expand services in MENA

By Shilpa Annie Joseph, Official Reporter
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UAE-based leading value-added distributor (VAD) Mindware has signed an agreement with an award-winning Microsoft ISV partner, Rubrik, to promote and distribute cloud data management company’s solutions via its reseller network across the Middle East and North Africa (Mena) region.

This new alliance and the inclusion of Rubrik’s best-in-class data management solutions for Microsoft 365 applications and Azure cloud environments will position Mindware as a strategic Microsoft distributor.

Rubrik will sell its entire product portfolio, including cloud data management, cloud backup and recovery, security and compliance, and NoSQL database protection, through Mindware’s extensive reseller network across MENA.

Philippe Jarre
Philippe Jarre
CEO – Mindware

“Cloud computing is seen today as an integral part of an organization’s digital transformation strategy, especially with the remote working trend. In this scenario, Microsoft 365 cloud-based collaboration tools including productivity apps and security services, and Microsoft Azure cloud computing service, when used together, unlock opportunities to help organizations transform their business. Besides, Microsoft’s two cloud regions in the UAE have delivered an increased performance for the company’s cloud services and this has further accelerated adoption and strengthened vendor-customer base.”

Mr. Jarre stated, “As a strategic partner of Microsoft, we saw that organizations that consumed Microsoft cloud services are looking to invest in technologies that manage and secure cloud data and applications, to maintain business continuity. After a detailed market analysis, we decided to add Rubrik to our portfolio, since the vendor has purpose-built data management and protection solutions of Microsoft 365 and Azure, and both companies share a strong technology collaboration.”

With this partnership, Mindware adds a modern, cloud-friendly data protection solution provider to its portfolio. Our two companies together will present great opportunities for our regional business and technology partners to collaborate and add value in the next phase of cloud data management,” he further added.

As Rubrik’s distributor in the region, Mindware will provide several of its value-added capabilities and services, including organizing technical and sales training sessions on Rubrik solutions and selling Rubrik’s offerings along with other cloud and infrastructure software technologies.

“We are delighted to welcome Mindware as our trusted Rubrik distribution partner and to work together to promote the adoption of modern and cloud-friendly data protection and recovery solutions across the Middle East. We look forward to working with Mindware to enable partners to take advantage of the rising demand for the Rubrik cloud management platform throughout the region,” commented Jan Ursi, Senior Director, Channel & Alliances at Rubrik – EMEA.