UAE-based leading asset management and investment banking platform SHUAA Capital is planning to launch a new Digital Wealth Platform to serve existing clients as well as the next generation of investors.
SHUAA has appointed Hadi Raad, an ex-Visa and Google veteran, as Chief Digital Officer to manage the company’s creative and ambitious digital strategy, which will function as an independent financial platform.
SHUAA’s new fintech aims to provide investors with a smooth and complete digital wealth management experience, leveraging new technologies like Artificial Intelligence (AI) and Machine Learning to elevate the traditional personal customized management and advice experience to a whole new level.
The new Fintech will develop its own product capabilities while relying on SHUAA’s asset management and investment offer to create a new benchmark for user experience, advice execution, and portfolio allocation.
“I am delighted to join one of the most credible names in the investment banking and asset management industry. I look forward to my role in building a digitally-led proposition that not only adds value to SHUAA’s existing client base but also expands access to new client segments significantly. My goal is to develop a best-in-class digital-first offering, expanding SHUAA’s digital capabilities and making diverse global and regional investment product portfolios accessible to as many investors as possible in the region and beyond.”
“Our intention to launch a new digital wealth platform is in line with our increasing focus on technology, which, as we have previously indicated, will be one of SHUAA’s top priorities going forward. This includes transforming our asset and wealth management capabilities and client experience in ways we have never done before. At the same time, we have identified a gap in the market for an innovative digital wealth offering that integrates best-in-class advisory services, execution and cutting-edge technology,” said Mr. Jassim Alseddiqi, Group CEO of SHUAA.