UAE’s Snowbell adopts AI-powered ERP System by NexonStar for restaurants

By Arya M Nair, Official Reporter
  • Follow author on
Officials from Snowbell & NexonStar at the agreement signing ceremony

South Korea-based NexonStar and UAE’s Snowbell Restaurant Management Company have signed an agreement to implement NexonStar’s new Artificial Intelligence (AI) technology program, WAVY, throughout all of Snowbell’s restaurants.

Breakthrough advancements in AI technology will now be used in some of the UAE’s most prominent restaurants to enhance the level of efficiency for operations and business management.

WAVY is a new form of Enterprise Resource Planning (ERP) system for franchise and individual owner restaurants that aims to improve productivity and profits based on the analysis of an AI engine that collects data from all parts of a restaurant’s operation.

Under the partnership, both companies will continue sharing their expertise for better optimization of the WAVY program, and cooperate in enhancing the overall efficiency of Snowbell’s management of their various restaurants including Peppermill, Sugar Factory, and Ming’s Chamber.

The signing ceremony was attended by Nexonstar’s CEO, Mr. Deok Won Lee, who was accompanied by Mr. Daniel Kim, UAE Branch Manager. For Snowbell, CEO Mr. Deepak Bhatia was in attendance, accompanied by Mr. Nazeer Ellath Parambil, Director of Snowbell, Mr. Sunil Kolukulangara, Legal Head Advisor, Dr. Badruddin Ahammad, Helpline Group MD, and Mr. Nizar Ahmed, Helpline Director.

Deepak Bhatia
Deepak Bhatia
CEO – Snowbell

“Even though food is the backbone of a restaurant’s success, the software we use for operations has become just as important. Data collection is the base that allows us to analyze every detail of managing a restaurant to improve the overall process of its business. With WAVY, we believe it is the best choice to help us achieve greater success for our restaurants and customers, to complement our commitment to creating memorable experiences through food.”

Mr. Won Lee stated that “We have been looking forward to this occasion and to strengthening our business together with Snowbell. We have been developing the WAVY program for the past 15 years, starting as a data collection instrument, and evolving into the AI technology capacity it is today. We’re excited to see Snowbell begin using our system and we’re sure it will be a success.”

Through AI, WAVY collects and analyzes data through an interactive platform for restaurant owners and managers to ensure that they are operating at the highest level possible, from regular day-to-day activities such as staffing, scheduling, cost-effective maneuvers and procedures, to even the most acute details such as finding and using the freshest ingredients in the market due to WAVY’s stock and sourcing system.

Related: Americana Restaurants signs Franchise Agreement to operate Pizza Hut in Saudi