UAE’s Tradeling & Alibaba Cloud unite to foster cross-border trade in MENA

By Amirtha P S, Desk Reporter
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Alibaba Cloud
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UAE’s largest eMarketplace, Tradeling has partnered with China-based cloud computing company, Alibaba Cloud to explore cross-border trade and boost the digital economy in the Middle East and North Africa (MENA) region.

The Memorandum of Understanding (MoU) was signed by Mr. Phillip Liu, General Manager of the Middle East and Africa, Alibaba Cloud Intelligence and Mr. Marius Ciavola, CEO of Tradeling at Expo 2020 Dubai, during Alibaba Cloud Day. The partnership comes at a time when the business-to-business (B2B) eCommerce market in the region is expected to reach $49 billion by the end of 2022.

The collaboration offers an attractive opportunity to China-based sellers who will be able to list their products on Tradeling’s platform to fulfill local demand. Further, MENA-based sellers and manufacturers will get the chance to expand their reach beyond the region and enter the global market by listing their products on the online marketplace of Alibaba.

Marius Ciavola
Marius Ciavola
CEO – Tradeling

“The collaboration with Alibaba provides us with the means to further highlight the enormous potential that the MENA region offers for B2B eCommerce. In addition to unlocking the MENA region demand for businesses in China, together, we will provide an opportunity for MENA-based sellers to tap into new markets. By using Alibaba’s advanced technology solutions, we will continue to create a digitally-driven ecosystem for businesses of all sizes that overcome barriers for the region’s supply chain and develop new opportunities to create a thriving future.”

The partnership aims to better facilitate cross-border trade between China and the Middle East by deploying Alibaba Cloud’s advanced and secure cloud technologies to strengthen Tradeling’s logistical capabilities, enabling it to further support local and international businesses to thrive within the MENA region through its online platform.

Alibaba and Tradeling will join forces to create a smooth and seamless B2B experience for sellers from both regions and provide intelligent solutions for all of Tradeling’s customers while collaborating in running seller recruitment campaigns from beginning to end.

“Alibaba Cloud has continuously invested in its infrastructure services in emerging markets and our partnership with Tradeling enables further opportunities to leverage our digital resources and experience to support local companies worldwide. We strive to make it easier for more people to do business in the future through our digital solutions,” Mr. Liu stated.

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