UAE’s etisalat by e& inks MoU with Cisco for businesses

By Shilpa Annie Joseph, Official Reporter
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etisalat by e&-Cisco sign MoU
Officials during the signing ceremony | WAM

Etisalat by e& and Cisco, two of the leading giants in the telecommunications and technology sectors, have signed a Memorandum of Understanding (MoU) to collaborate on advanced connectivity solutions and services for businesses in the UAE.

The MoU outlines the principles by which the companies intend to collaborate on go-to-market activities, serving enterprises and SMB business customers by enhancing engagement, co-developing innovative products, and strengthening managed services capabilities.

Reem Asaad Image
Reem Asaad
VP – Cisco MEA

“Our collaboration with etisalat by e& underscores Cisco’s dedication to delivering innovative solutions to businesses in the UAE. Together with etisalat by e&, we aim to enable digital transformation while helping our customers achieve their sustainability objectives. By combining our expertise, we will provide the advanced foundation for businesses to accelerate their journey towards digitally advanced operations in UAE.”

This strategic alliance leverages the strengths of both organizations, combining etisalat by e&’s extensive reach and robust infrastructure with Cisco’s innovative technology solutions. The collaboration is set to deliver more efficient and effective advanced connectivity solutions, which shall ultimately enhance customer experience while enabling their growth and transformation.

Further, the collaboration will see the companies working together to develop a broad range of consultancy services for various commercial segments, such as business continuity, disaster recovery, tech-refresh framework, and sustainable tech-enabled solutions.

Mr. Masood M. Sharif Mahmood, CEO of etisalat by e& UAE, said that, “This MoU marks an important step in our vision to create a more connected and sustainable UAE. The agreement is driven by a mutual desire to develop new value propositions and enhance existing solutions.”

“Through our collaboration with Cisco, we endeavor to deliver pioneering connectivity and managed services solutions that enable our clients’ digital transformation journeys, and contribute to the success of their business objectives,” Mr. Mahmood added.

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