Shams Media Services, a subsidiary of Sharjah Media City (Shams) has associated with OMNES Media, a Dubai-based integrated media and communications solutions company to collectively launch trails of the OMNES Influencers’ platform.
The platform is expected to connect organizations with influencers who can help them promote their products through the thriving online market which is witnessing a Compound Annual Growth Rate (CAGR) of 32 percent.
“According to our studies and research, the global marketing industry through influencers is witnessing tremendous growth and is expected to reach more than $24billion in less than five years. This indicates that there are endless opportunities for influencers and advertisers.”
“This research and information we found sparked the idea of designing and developing this digital platform, OMNES Influencers, in order to effectively contribute to presenting a new generation of influencers into the world of social and digital media. These influencers are characterized by their vitality, activity, and effectiveness based on their various skills, capabilities, experiences, and qualifications. We are fully confident that the OMNES Influencers’ platform, which has been developed with precision and care, will contribute to redrawing the features of the communication industry and have a positive impact in all sectors of work and marketing.”
OMNES Influencers’ platform will fundamentally function of attracting influencers, developing the talents of influencers, and promoting influencers. The platform will strive to enhance the adoption of influencer-based marketing, such as shifting customers to video-based content on social media channels and increasing the adoption of ad-blocking programs.
The initiative which also provides an influencer licensing service and specialized training programs has already bagged 2100+ influencers registrations to its name.
The platform also hosts an open digital marketplace, which gives businesses the opportunity to interact directly with influencers at local and international levels.