UAE’s Anghami joins with Addmind to open an innovative entertainment lab

By Amirtha P S, Desk Reporter
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Anghami Lab
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The Middle East and North Africa (MENA) region’s largest music platform, Anghami is launching an innovative entertainment venue named ‘Anghami Lab’ in Dubai, where musicians and other content creators can experiment with their creativity.

For launching the innovative lab, Anghami has partnered with Addmind, the region’s market leader in hospitality, operating nine leading brands such as White, Iris, Clap across Dubai, Abu Dhabi, Beirut, Qatar and London.

Anghami Lab will be the first to combine both online and offline worlds, bridging digital and traditional entertainment. The venue will feature a Lounge, Stage and Studio where creators can experiment by co-creating music inspired by both Arabic and international cultures to be performed in the venue. The resulting music will be made available exclusively on Anghami. The app will provide unique features complementing both experiences.

Similar to the music, the cuisine served at Anghami Lab will be a fusion of Arabic and International recipes, embodying the essence of Anghami and providing an international taste with an Arabic flavor.

Eddy Maroun
Eddy Maroun
Co-Founder & CEO Anghami

“We are excited to partner with Addmind to create this unique, transformational experience for our users. Addmind is a leading expert in conceptualizing and operating hospitality spaces, and this is a great opportunity to further reinforce the value we provide digitally to be converged offline in a unique user-to-guest experience.”

The first venue will be opened in Dubai in early 2022. Following the Dubai location, Anghami Lab will launch in Riyadh, Jeddah, Cairo, Beirut and other global cities such as London, New York and Los Angeles.

Mr. Tony Habre, CEO of Addmind, added, “Anghami is more than just a streaming platform, they have elevated the value of the music industry in the Middle East as a whole, Anghami Lab is an amazing and unique concept that embodies our rich Arab culture with an international twist, which we are thrilled to bring to fruition and scale.”

Anghami recently announced it expects to become a publicly traded company via a merger with Vistas Media Acquisition Company Inc, a special purpose acquisition company (SPAC). It will see the local digital platform list on Nasdaq in New York within the next few weeks.

Related: Video streaming company STARZPLAY establishes new headquarter in Abu Dhabi


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