The National Travel Operator – Visit Oman has signed strategic Meetings, Incentives, Conferences & Exhibitions (MICE) partnership agreements with three leading exhibition organizers.
This collaboration enhances its role in facilitating smooth travel experiences for both participants and visitors heading to Oman throughout 2026.
The agreements were formalized with:
- CONNECT, a brand of Oman Exhibition Organizing Company
- Arabian Research Bureau
- Al Nimr International Exhibition Organizers
These partnerships position Visit Oman as the official Travel Experience Partner for a series of major exhibitions and conferences taking place across Oman, enhancing the digital infrastructure that supports the country’s growing MICE sector.
Visit Oman enhances MICE experience
Visit Oman will activate an integrated travel experience ecosystem designed to simplify and streamline the entire travel journey for event attendees. This includes:
- A dedicated booking platform for each exhibition
- Tailor‑made travel packages
- Visa facilitation services
- Ancillary travel add‑ons
With 13 exhibitions scheduled between February and December 2026, including the IORA Aquaculture and Fisheries Business Forum, Oman Petroleum & Energy Show, Oman Sustainability Week, Oman Design & Build Week, and COMEX, the partnerships will play a key role in supporting Oman’s ambition to position itself as a regional hub for business travel and large‑scale events.
Visit Oman’s digital booking platform connects trade partners and travelers to a comprehensive range of over 200 local tourism providers and experiences, with 80 percent of them being SMEs. It also features more than 80 international airlines and more than 100 accommodation options. This vast network allows visitors to easily access authentic, diverse, and seamless travel experiences through a unified digital ecosystem.
Speaking on the significance of the partnerships, Hamed Al Qamshouai, Tourism Products Director at Visit Oman, said that, “These partnerships underscore our commitment to enhancing Oman’s position as a leading MICE destination. By offering a fully integrated travel experience through our digital platform, we ensure that every traveler’s journey, from planning to arrival to exploration, is efficient, seamless, and memorable, while empowering local tourism providers through digital distribution.”
Top Picks | ADNEC, Presight join forces for AI-powered venue management
