ADNEC Group, a subsidiary of Modon Holding, has entered into a strategic partnership with Presight to deploy advanced artificial intelligence (AI) solutions across its flagship venues.
The initiative marks a significant step in ADNEC Group’s digital transformation strategy, aimed at enhancing operational efficiency, sustainability, and overall visitor experience through cutting-edge technologies.
The agreement encompasses operations at ADNEC Centre Abu Dhabi and ADNEC Centre Al Ain, two of the UAE’s premier event destinations.
The collaboration will introduce a unified, AI-powered ecosystem designed to optimize multiple aspects of venue operations.
Key focus areas include real-time traffic and visitor flow management, enhanced health and safety protocols, advanced crowd monitoring systems, and improved waste management processes.
By consolidating these functions into a single intelligent platform, ADNEC Group will gain access to real-time visibility and predictive analytics. This will enable faster, data-driven decision-making, allowing operators to anticipate challenges, streamline logistics, and deliver a seamless experience for exhibitors, organizers, and visitors alike.
Humaid Matar Al Dhaheri MD and Group CEO ADNEC Group
“ADNEC Group is constantly seeking new ways to enhance the experience of our exhibitors, visitors, and event organizers, while ensuring our operations are efficient, safe, and environmentally responsible. Partnering with Presight gives us access to world-class, nation-level, and sovereign-grade AI that will help us achieve these objectives and further strengthen our reputation as a global destination for innovation by redefining the future of event management.”
Adel Al Sharji, Chief Operating Officer of Presight, stated that, “Our partnership with ADNEC Group reflects a shared vision for innovation and operational excellence. By integrating Presight’s AI capabilities within their venues, we are transforming how large-scale events are managed, making them safer, smarter, and more sustainable. This collaboration demonstrates how applied intelligence turns complex data into real-time decisions that enhance every aspect of the visitor experience.”
The initiative is expected to significantly elevate how millions of visitors engage with events hosted at ADNEC venues. Beyond operational gains, the partnership underscores a broader commitment to sustainability, leveraging AI to reduce resource consumption and improve environmental outcomes.
Aligned with the UAE’s national vision to lead in digital innovation, the collaboration between ADNEC Group and Presight sets a new benchmark for smart venue ecosystems. By combining advanced analytics with scalable infrastructure, both entities are laying the groundwork for a next-generation, data-driven events industry.
