Visit Qatar renews sponsorship agreement with UFI to boost MICE industry

By Arya M Nair, Official Reporter
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Visit Qatar_UFI renew partnership
Rep.Image | Courtesy: Goran Dojčinović/Pexels

Visit Qatar (VQ) and UFI, the Global Association of the Exhibition Industry, have renewed their Diamond Sponsorship agreement.

The sponsorship agreement renewal aligns with Visit Qatar’s ongoing efforts to further cultivate the thriving Meetings, Incentives, Conference, and Exhibitions (MICE) industry in Qatar.

Visit Qatar will gain year-round promotion and visibility across all UFI events and activities, while allowing the destination to create more business opportunities for its stakeholders.

Abdulaziz Ali Al Mawlawi_Visit Qatar_UFI partnership
Abdulaziz Ali Al Mawlawi
Chief Tourism Marketing & Promotion Officer,
Qatar Tourism

“Visit Qatar and UFI share a long-standing history as strategic partners with a mutual goal to enhance and develop the exhibitions, incentives, and conferences industry. Qatar is an ideal destination for business events owing to factors such as its open travel policies, unique geographical location, and world-class venues. In addition, Qatar offers business travelers tourism experiences that can round out any business stay.”

UFI President 2022-23 Michael Duck said the signing of the renewed agreement allows UFI to deliver additional products and services to our global membership that support the growth and well-being of the exhibition industry.

Qatar is a leading global destination with a proven track record of successfully hosting major events, thanks to its safety ranking, state-of-the-art meeting, and conference facilities across 128 properties and exhibition capacity of 70,000 square meters.

Next month, Qatar will host Web Summit, one of the world’s biggest technology conferences set to debut in the MENA region. Qatar secured the hosting rights for the event for the next five years.

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