WhatsApp reportedly developing new interface for business users

By Shilpa Annie Joseph, Official Reporter
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Meta-owned popular messaging platform, WhatsApp is reportedly developing a new interface for business accounts that allows users to share a short link with customers directly from the app.

According to reports, this change has appeared on a new WhatsApp for Android beta version and is expected to be available in WhatsApp business accounts on iOS as well.

Currently, WhatsApp allows both business users and regular consumers to share their profiles through a QR code. As per the statement, “The app, though, does let its users manually create short links to their WhatsApp account profiles.”

The company noted that the existing QR code button that is available next to the user account name would be replaced with a new share icon. Tapping that icon would bring a new Share Profile section where users would get the option to copy the short link of their profile.

“The short link can be used to allow people to chat with a WhatsApp account, without requiring them to save its phone number in their contacts list. It starts with WhatsApp’s short URL wa.me and includes the phone number of the user account,” as per the statement.

In addition to allowing users to copy their profile URL, the Share Profile section will have a Share Link option that allows them to share their profile link.

According to the reports, “The updated interface will be meant specifically for WhatsApp Business accounts. This suggests that regular users may not be able to see it on their app.” The exact details on the availability of changes are yet to be revealed.

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