Abu Dhabi EAD & du strike MoU to adopt sustainable technological development

By Arya M Nair, Official Reporter
  • Follow author on
EAD_Du partnership

The Environment Agency – Abu Dhabi (EAD) and du, from Emirates Integrated Telecommunications Company (EITC), have inked a memorandum of understanding (MoU) to establish a pioneering partnership aimed at harnessing the latest technologies to enhance over 20 long-running and highly effective sustainability initiatives.

This alliance provides comprehensive support for implementing the initiatives to raise environmental awareness and supporting individuals to adopt sustainable and eco-friendly practices.

This MoU establishes a clear framework to coordinate understanding and cooperation between the two parties to help them achieve combined goals of enhancing environmental communication and awareness efforts that will extend to millions of people, especially regarding the issue of climate change.

Shaikha Salem al Dhaheri_EAD_du partnership
Dr. Shaikha Salem al Dhaheri
Secretary-General EAD

“We are pleased to enhance cooperation in the technology field between EAD and du, as part of the UAE’s ambitious vision to achieve sustainable development. This became evident with the declaration by President His Highness Sheikh Mohamed bin Zayed Al Nahyan that 2023 is the ‘Year of Sustainability.’ Similarly, the UAE’s hosting of COP 28 this year coincides with our continuous endeavors to raise awareness and disseminate information related to environmental issues, climate change and sustainability.”

“It will also encourage migrating new and innovative ideas onto high-impact platforms. This partnership will also allow us to intensify our efforts to raise public awareness and participation using innovative communication tools. We will pave the way for a sustainable and prosperous future that facilitates economic growth, technological innovation and environmental preservation together,” Mr. Dhaheri noted.

Mr. Fahad Al Hassawi, CEO of du, said that “At du, sustainability is at the heart of our business, and the partnership with the Environment Agency – Abu Dhabi is perfectly aligned with our commitment to contributing to a sustainable future, and we are excited to benefit from our expertise in technological development and communications to contribute to making the UAE more sustainable.”

Mr. Al Hassawi indicated that in addition to focusing on digital transformation activities, du is also committed to achieving sustainability. du has implemented many sustainability initiatives to reduce its environmental impact, including using renewable energy sources, reducing carbon emissions, and providing technical solutions to the UAE market to reduce carbon emissions resulting from business operations.

Through this partnership, EAD and du envision a future in which technology plays a pivotal role in mitigating environmental challenges and promoting sustainable development by combining their strengths with cooperation helping to make a lasting impact on the environmental landscape in Abu Dhabi.

Related: Zain Group & Omantel launch joint venture for wholesale telecom services