The Ajman Department of Tourism, Culture, and Media (ADTCM) has reinforced its presence in key European markets through a strategic cooperation agreement with Coral Travel.
The partnership forms part of Ajman’s broader strategy to attract more European visitors and enhance the emirate’s position as a preferred destination for high-value tourism segments.
The agreement was signed virtually by Mahmood Khaleel Alhashmi, Director-General of Ajman’s tourism authority, from the department’s headquarters, while Hicabi Ayhan, Director of Product Management at Coral Travel, signed from Berlin during the department’s participation in ITB Berlin.
Under the agreement, the emirate will be integrated into Coral Travel’s portfolio of promoted destinations across Germany, Austria, and Switzerland.
The partnership will focus on launching targeted marketing campaigns designed to attract specific traveler segments, alongside the development of tailored travel packages based on detailed analysis of European consumer behavior.
The initiative will also involve equipping travel agents and sales partners with marketing resources and insights to enhance Ajman’s visibility across key points of sale in Central Europe.
Image Courtesy: ADTCM | Cropped by GBN
Data-driven tourism development
Both parties will work closely to analyze demand indicators and evolving travel trends within the Central European market.
This collaboration aims to develop flexible tourism products aligned with travelers’ growing interest in destinations that offer cultural experiences, beachfront leisure, and family-friendly activities within a safe and high-quality environment.
HE Mahmood Khaleel Alhashmi Director-General ADTCM
“The department is committed to forging long-term partnerships with leading international tour operators as part of its strategy to strengthen Ajman’s competitiveness in global tourism markets. Our focus on Central Europe reflects the region’s significance in terms of travel volumes and average tourist spending, which supports the emirate’s efforts to diversify its economy and achieve sustainable growth in the tourism sector. The addition of Ajman to Coral Travel’s destination portfolio expands travel options for customers in Germany, Austria, and Switzerland, highlighting the emirate’s appeal for travelers seeking a balanced experience that combines relaxation with cultural exploration.”
The partnership underscores Ajman’s continued efforts to expand its international tourism footprint through market-driven strategies and strong global partnerships.
