Almosafer expands collaboration with Group

By Shilpa Annie Joseph, Official Reporter
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Almosafer unites with
Officials during the meeting.

Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Group, a leading travel service provider, are expanding collaborations to pioneer unique holistic travel experiences for tourists and visitors to the Kingdom and make the destination more accessible to global markets.

The collaboration aims at enhancing inbound travel by promoting the Kingdom as a top-tier travel destination in the region. The collaboration will also fortify corporate travel across the Middle East and boost inbound tourism from Asian markets.

Muzzammil Ahussain
Muzzammil Ahussain
CEO – Almosafer

“As Saudi Arabia’s leading travel company, Almosafer remains committed to bringing guests and visitors seamless travel experiences and supporting them in making informed decisions to easily access the Kingdom’s unique attractions. In line with our digital-first approach, we are excited to expand cooperation with Group to further this goal and support the ambitious tourism mandate of Saudi Vision 2030. The partnership will give Saudi Arabia higher visibility in both regional and global markets and together, we aim to elevate Saudi Arabia as a captivating destination for all age groups and interests.”

Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Group, said that, “We are excited to increase cooperation with Almosafer, to attract tourists to the beautiful destination of Saudi Arabia and transform the travel experience for global visitors.”

“With our extensive brand portfolio and worldwide network, Group is strategically positioned to enhance accessibility to the Kingdom and offer a seamless experience for inbound travelers. Group is further an ideal partner for Almosafer Business in managing business and corporate travel across the Middle East, simplifying and streamlining corporate travel experiences,” Mr. Chai added.

Together with Almosafer’s Destination Management Company ‘Discover Saudi’, Group will further explore collaborative opportunities to drive inbound tourism from Asian markets and offer a range of services for travel into and around Saudi Arabia through its extensive booking channels.

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