Aster launches digital wealth management platform in MENA region

By Amirtha P S, Desk Reporter
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Wealth Management
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Aster, a user-centric financial services provider, has launched the world’s first digital wealth management platform designed for the Middle East and North Africa (MENA) market to meet the rapidly expanding needs of the digital native investors in the region.

As a mobile-based, seamless and intuitive personal wealth management platform, Aster offers an actionable, holistic view of users’ bankable and non-bankable assets any time, anywhere. The platform delivers pricing and reporting simplicity, reducing the average time of an individual’s wealth reporting to minutes instead of days or weeks.

The platform helps investors to manage their assets through timely price, position and portfolio composition updates, enabling data-driven investment decision-making and a proactive approach to managing wealth.

The Aster team is led by Mr. Talal AlAjeel, Founder and CEO, Mr. Aman Singh, Co-Founder and Chief Financial Officer, Mr. Christopher Pruijsen, Chief Product Officer, and Mr. Abdelhamid Attaby, Chief Technology Officer and a growing team of engineers, designers and data analysts.  

Talal AlAjeel
Talal AlAjeel
Founder & CEO

“The WealthTech market has evolved significantly over the last few years but the tools to manage assets and associated liabilities have not kept pace with the needs of the market. Aster is the first of its kind for our region, designed to bridge the gap between the cumbersome nature of current experiences and the digital demands of today’s investors. The millennial and Gen Z generations will be the largest asset holders globally within the next decade yet their needs and attitudes to investment have been overlooked. We expect instant access and gratification with direct control over our investment portfolios.” 

Aster is set to be the future of wealth reporting and management, allowing users to take complete control of their wealth, and critically, invest responsibly. With timely data, global integration, wealth reporting, API-first architecture and machine learning, users will be able to make crucial decisions proactively, making this a first for the MENA region.

Aster is MENA based and has both local and global footprint, with offices in Kuwait and Abu Dhabi Global Market (ADGM), supports global integration of external data sources, and automated price updates for over 1 million financial instruments across asset classes including stocks, bonds, alternative funds, cryptocurrencies and more. Aster’s iOS application will be available from September 2021 with cross-platform support and new feature rollouts in the roadmap. 

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