Bloom Holding picks Rotana to manage its hotel apartments in Abu Dhabi

By Shilpa Annie Joseph, Official Reporter
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Bloom Rotana
Mr. Carlos Wakim CEO of Bloom and Mr. Guy Hutchinson, President & CEO of Rotana during the signing ceremony

UAE’s leading real estate development company, Bloom Holding has signed an agreement with major hospitality group Rotana Hotel Management Corporation to manage its key hotel apartments portfolio located within the prestigious Park View development in Abu Dhabi’s Saadiyat Island.

Bloom Arjaan by Rotana adds 217 serviced hotel apartments to Bloom’s existing hospitality portfolio, which consists of 630 hotel rooms and serviced apartments across Marriott Downtown and The Abu Dhabi Edition Hotel.  ​

The sophisticated development, which is due to open in fourth quarter of 2023, features a number of amenities and facilities including a floating infinity swimming pool, located thirty meters above ground, on a bridge that connects the two buildings.

Residents will also get to enjoy a range of retail and food and beverage outlets, a state-of-the-art fitness center, and ample green spaces, the company stated.

Mr. Guy Hutchinson, President & CEO of Rotana said that “the prestigious Park View development will further bolster Saadiyat Island’s proposition as a popular, cosmopolitan, and vibrant cultural hub.”

Carlos Wakim
Carlos Wakim
CEO – Bloom Holding

“Our agreement with Rotana reflects our dedication to delivering unparalleled hospitality services that provide real value to both investors and residents. We firmly believe that Bloom Arjaan by Rotana will become a benchmark for comfort and convenient living in the heart of Saadiyat Island. It is thus fitting that we should choose to collaborate with the right partners and industry leaders, such as Rotana, to join our journey and ensure that Park View reaches its true potential.”

“This new landmark comes in response to our commitment to managing a diversified array of hotel properties that cater to both upscale and mid-range segments across the region. Today, Rotana manages 70 operating properties in addition to 45 under development across its 6 brands, and this new project will complement our expansion plans and offer us an opportunity to consolidate our status in the market with one of our top brands,” commented Mr. Makram El Zyr, Corporate Vice President Development for Rotana.

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