BMW-owned Rolls-Royce to go fully electric by 2030

By Arya M Nair, Intern Reporter
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Rolls-Royce, a British luxury automobile maker, announced that it will produce only electrical cars by 2030.

The BMW-owned company stated that its first fully electric powered car, named Spectre, will probably hit the market in the fourth quarter of 2023, with testing set to begin soon. As per the reports, the brand initially looked into plug-in hybrid models, which uses both gasoline and electricity.

BMW has not set a deadline for producing fossil fuel burning cars, instead aims 50 percent electric vehicle production by 2030, but its subsidiary brand Mini said in March that it would go all-electric by the end of the decade.

Mini follows Ford of Europe, Bentley, Jaguar, and Volvo in confirming plans to completely electrify their models. The global transition to electric vehicles has been driven by soaring values obtained by EV-only companies led by Tesla and the strict emissions regulations.

Torsten Muller-Otvos
Torsten Muller-Otvos
CEO – Rolls-Royce

“With this new product, we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will now not be within the enterprise of manufacturing or promoting any inner combustion engine merchandise.” 

The Jaguar brand of Tata Motors’ Jaguar Land Rover will go all-electric by 2025, Volkswagen AG’s luxury unit Bentley Motors by 2030, and Mercedes Benz maker Daimler by the same year, if market conditions allow.

According to reports, the company’s electric iX SUV and i4 sedan are both market-bound now. The company justifies its lofty prices with high levels of performance and technology encompassing zero-emissions performance.

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