Borouge inks distribution deal with Somochem to expand East Africa footprints

By Arya M Nair, Official Reporter
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Borouge_Somochem Distribution Agreement
Officials from Borouge & Somochem at agreement signing ceremony

Borouge, a UAE-based petrochemical company that provides innovative and differentiated polyolefin solutions, has entered into a Distribution Agreement with Somochem, one of the biggest polyolefin distributors in East Africa.

The agreement builds on a long-standing partnership between Borouge and Somochem and aims to increase Borouge’s footprint and presence in East Africa. The development comes on the back of Borouge’s significant growth in market share in the region.

Over the past five years, Borouge has grown its East African sales of infrastructure solutions and doubled its sales volume of advanced packaging solutions. The Company conducted targeted marketing and sales campaigns in the region, with a strong focus on Kenya, Tanzania, Ethiopia, Uganda and Rwanda, the fastest-growing countries in the region by Gross Domestic Product (GDP).

Khalfan AlMuhairi_Borouge & Somochem agreement
Khalfan AlMuhairi
SVP – Regional MEAE

“We are sharpening our focus on the growing demand in East Africa, now a major strategic market for Borouge. We identified a gap in the region for multiple premium solutions, enabling us to unlock opportunities to grow our market share over the next five years. In 2022, we increased our sales of advanced packaging solutions in East Africa to reach $135 million, and sales of energy and infrastructure solutions to $50 million, demonstrating our position as a reliable and trusted partner to the region’s biggest brands and distributors. We are bullish on the future growth in East Africa.”

The region has an estimated population of half a billion and is one of the fastest-growing economies in the world, with many global consumer brands capitalizing on the growth and partnering with Borouge to develop premium and recyclable products.

Borouge launched more than six new advanced packaging products which contributed to its organic sales growth. The new sustainable packaging solutions were designed with consumers and industrial premium applications in mind, and are engineered to be safe, lightweight, modern and environmentally friendly. The petrochemical company plans to launch new grades in 2023 to cater to the evolving demands of the market.

Borouge’s range of energy solutions ‘Bring Energy All Around’ and are used for insulation systems, jacketing for low, medium and high voltage energy transmission and distribution cables. Moreover, Borouge’s piping solutions are recognized for their improved processing properties, lower maintenance and installation costs, longer product lifetimes, and increased safety and energy efficiency.

Related: Borouge secures 2 new contracts from leading UAE manufacturers