Kuwait’s leading Islamic financial institution, Boubyan Bank has signed a collaboration agreement with the American multinational financial services company Visa in order to implement Visa Card Enrollment Hub (VCEH) service in the region.
According to the statement, the VCEH service enables the bank’s clients to enroll directly to their favorite subscriptions, and retailers from within Boubyan App or Boubyan Bank’s online banking platform without the need to enter their card details.
Dr. Saeeda Jaffar Group Country Manager – GCC Visa
“We are delighted to see Boubyan be the first bank in the region to launch Visa Card Enrollment Hub. This is an important achievement in our shared mission to help more consumers in Kuwait access the digital economy. It will also enable businesses in the country to offer the secure and seamless experiences and engagements our Kuwait cardholders increasingly expect and deserve.”
Mr. Abdulla Al-Tuwaijri, CEO of Private, Consumer & Digital Banking at Boubyan Bank said, “In Boubyan Bank, we always seek to offer innovative simple solutions that help cement our relationship with customers and provide them with excellent services.”
Mr. Al-Tuwaijri noted that the banking services across the wider GCC region are a major driver behind the boom of the banking industry worldwide in terms of the digital products and services being offered to customers.
He further added that the bank aims to propel Islamic digital banking towards a more innovative future where the priority is customer convenience by providing all services digitally.
“Boubyan is the first bank in Central and Eastern Europe, Middle East, and Africa to implement Visa Card Enrollment Hub (VCEH). This means that Boubyan is allowing its customers to have access to superb products and services that make them on an equal footing with the customers of international banks in advanced economies,” commented Mr. Al-Tuwaijri.
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