Qatar’s largest retail firm Al Meera Consumer Goods Company has partnered with KidZania Doha, one of the fastest-growing global educational entertainment brands in the region to set up a kid-sized Supermarket in Doha KidZania.
The association is expected to spread awareness among Qatari children about the importance and essentiality of the retail industry in providing the daily needs of society.
Kids will be allowed to take on the role of various retail professional staff such as shoppers, cashiers, merchandisers, and delivery staff. The experience is expected to provide children awareness about the inner workings of retail while developing their skills including interpersonal, communication, teamwork, and financial literacy.
At the end of each activity, kids will be rewarded with KidZos, the KidZania currency.
Speaking about the unique experience, Mr. Ali Abdulla Al-Mutawaa, Qatar Entertainment (Tasali) Board Member, remarked that, “KidZania is the world’s leading education and entertainment brand, and we believe that the best method in teaching children is through role-playing. With a unique business model, brands and businesses in the country, we are able to interact with kids and give them informative experiences that will definitely make a huge impact on their future.”
“Partnering with Al Meera provides kids in Doha the opportunity to understand the process, values, and business of retailing. I am delighted that we have provided kids in Doha this unique opportunity, which I believe helps them to increase their knowledge in this industry as well as interact and understand the process behind the making of a successful business, like that of Al Meera,” Mr. Al-Mutawaa maintained.
Qatar Entertainment (Tasali) owns the exclusive license to KidZania Doha.