BSF & Mastercard to launch Saudi’s 1st customizable cashback credit card

By Shilpa Annie Joseph, Official Reporter
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Saudi joint-stock company Banque Saudi Fransi (BSF) has partnered with the American multinational financial services corporation Mastercard to launch the first customizable cashback credit card in the Kingdom.

“The customizable cashback credit card offers cardholders the opportunity to select the cashback features to complement to their lifestyle and preferences,” according to the statement.

Founded in 1977, Banque Saudi Fransi is a leading corporate, private and retail bank providing a wide range of investment banking and asset management services and investment funds.

The new Mastercard Banque Saudi Fransi Lifestyle credit card will provide users with eight cashback categories aimed at improving the cardholder’s lifestyle with instant cashback features, which will enhance the consumer experience by personalizing the cashback categories.

Mohammed Alsheikh
Mohammed Alsheikh
Retail Banking Group
Banque Saudi Fransi

“The launch of the Mastercard BSF Lifestyle credit card is a testament to being one of the most innovative and client-centric banks in the region. By putting our consumers’ needs first, we were able to design this unique product, the first of its kind in the region. Together with Mastercard, we are committed to providing our cardholders with a seamless and truly customizable experience.”

Mr. J.K. Khalil, Country Manager, Saudi Arabia, Bahrain, and the Levant, Mastercard said, “Rapid digitization has influenced customer trust and engagement with both non-traditional and traditional financial players. Consumers’ expectations of financial services have shifted through their experiences, offering speed, lower costs, and personalization.”

“Our partnership with Banque Saudi Fransi anticipated consumer demands to offer a relevant product with valuable features that cater to their needs and lifestyle – the region’s first customizable cashback credit card in the region,” Mr. Khalil added.

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