Cenomi Retail, Saudi Arabia’s leading brand partner of choice, has entered into a long-term strategic partnership with Tabby, the MENA’s leading shopping and financial services app.
The partnership is a first-of-its-kind collaboration between a BNPL player and an omnichannel retailer in Saudi Arabia. It is an important step in bringing innovative payment solutions to serve consumers in the Kingdom.
Currently, Tabby customers can split their payments into four with no additional fees when shopping from 10 of Cenomi Retail’s brands online, including Decathlon, FNAC, and Alo Yoga. The payment method is also enabled on Apple premium reseller Aleph’s online sites as well as in all in-store locations throughout the Kingdom.
“We are delighted to partner with Tabby and bring this service to our consumers. The BNPL innovation has been shown to increase average order value by over 30 percent and helps promote customer loyalty, with industry averages suggesting a repeat purchase rate of more than 40 percent. As we roll out this relationship across our portfolio, we expect to continue to add value to our customer proposition. The BNPL market in Saudi Arabia is expected to see double-digit growth in the coming years. With Tabby being a leader in its field, Cenomi can offer consumers access to a strong, seamless platform that provides them greater choice and smarter financial management.”
“It is a testament to our focus on digital transformation and enhancing customer experience across our ecosystem and our ambition to become the number one omnichannel platform in the region,” Dr. Helm added.
Mr. Hosam Arab, Chief Executive Officer and Co-founder at Tabby, said that, ” We are proud to partner with Cenomi Retail, the leading franchise retailer in Saudi Arabia, as we both share a common vision of using technology to empower shopper experiences. Now millions of Tabby and Cenomi customers can pay over time without worrying about additional fees whether they’re looking for a new phone or upgrading their wardrobes.”
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