DCT’s Medyaf unveils initiative for Emiratis pursuing a career in Tourism

By Rahul Vaimal, Associate Editor
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Dubai College of Tourism Image
Exterior Shot of Dubai College of Tourism | Image Courtesy: WAM

The Dubai College of Tourism (DCT), part of the Department of Economy and Tourism, Dubai has unveiled the ‘Explore the Tourism Industry in Dubai’ Initiative through its industry nationalization program, Medyaf. 

The Initiative, designed to support talented UAE citizens who are interested to join the tourism workforce with the fundamental knowledge and skills, is expected to offer an immersive program of interactive workshops, field trips, vocational experiences and hands-on training.

The Medyaf initiative will provide students with a better understanding of opportunities within the tourism and hospitality sectors, attracting new talent and supporting their continued professional development, in addition to contributing towards further enhancing the visitor experience.

Mariam Al Maeeni
Industry Nationalization
Dubai College of Tourism

“We are delighted to launch the ‘Explore the Tourism Industry in Dubai’ initiative, inspired by the constant efforts of our visionary leadership to boost the economy by providing opportunities for Emirati talents to excel across sectors. The initiative is also in line with the important role played by Medyaf in supporting the UAE’s industry nationalization strategy, which aims to support and bolster Emirati talent and increase the number of UAE nationals entering the tourism sector. Medyaf is a comprehensive public-private collaboration, which includes a plethora of immersive workshops, training events, and industry activities contributing to the growth of the tourism sector, in addition to supporting the diversification of the national economy.”

As part of the initiative, two workshops were hosted by Medyaf last month, which involved theoretical and practical activities in an engaging, interactive environment, and provided participants the opportunity to learn about hotel operations, hospitality and fundamentals of culinary arts, along with hands-on training.

Medyaf organizes a year-round program of workshops, training programs and activities related to the different functions of hospitality such as HR, IT, marketing and finance which offer participants an in-depth understanding of hospitality operations as part of its mission to support industry nationalization and meet the needs of the tourism sector.

Set up in 2016, Medyaf strives to attract, train and encourage UAE citizens to take up tourist-facing roles across the tourism ecosystem, in order to enhance the experience provided to tourists during their visit to Dubai, as well as support the growth of the tourism sector.

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