Dubai CommerCity has signed a memorandum of understanding (MoU) with NQuBator to launch an incubation program for digital commerce startups as part of efforts to support entrepreneurship and innovation in Dubai.
The program will open for applications on 10 August 2026, inviting entrepreneurs and early-stage startups from around the world to apply for the first cohort, which will focus on digital commerce opportunities and business development.
Selected startups will begin the incubation program in October 2026. Participants will receive mentorship, advisory services, business development support, and access to industry networks to help strengthen their business models and prepare for market expansion.
The program will also provide opportunities to work with corporate partners through pilot projects and participate in Demo Days and investor engagement events to connect with potential investors and strategic partners.
Amna Lootah Director-General Dubai CommerCity
“Our partnership with NQuBator reflects this commitment by helping bridge the investment readiness gap for digital and e-commerce startups, providing founders with the mentorship, business capabilities, and operational expertise required to build resilient, investment-ready businesses with long-term growth potential.”
Saeed Hamad Al Hamli, Founder and Chief Executive Officer of NQuBator, emphasized that, “Dubai CommerCity provides the ideal environment for entrepreneurs to launch, test, and scale digital commerce businesses, making it the natural partner for this initiative. Through this incubation program, we aim to equip promising founders with the practical support, mentorship, and investor access they need to transform innovative concepts into commercially viable businesses capable of competing on a regional and global stage.”
Under the agreement, Dubai CommerCity will provide participating startups with access to its business ecosystem and support eligible companies with business setup services, regulatory guidance, and other resources to facilitate market entry and regional expansion.
Dubai CommerCity, a joint venture between the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties, added that the program supports the growth of digital commerce startups and contributes to the objectives of the Dubai Economic Agenda (D33) by promoting entrepreneurship and innovation.
