Dubai CommerCity (DCC), the region’s first free zone dedicated to digital commerce, has partnered with qeen.ai, a provider of agentic AI solutions for eCommerce, and AI-powered Portmind to foster AI adoption within the free zone.
These partnerships were revealed during Dubai AI Week, which is being held from 21-25 April 2025, under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of the Board of Trustees of DFF.
The collaboration with qeen.ai combines Dubai CommerCity’s advanced digital commerce infrastructure and qeen.ai’s AI capabilities to cultivate a future-focused ecosystem that contribute to the growth of eCommerce businesses.
By bringing together expertise in intelligent automation, AI-driven customer experience management and streamlined digital sales, the collaboration aims to accelerate digital transformation for digital commerce SMEs and high-growth brands.
Mitch Bittermann Senior Vice President – Commercial Dubai CommerCity
“Our partnership with qeen.ai reflects Dubai CommerCity’s commitment to supporting the emirate’s vision to become a global hub for artificial intelligence and a leader in shaping the future of digital economies, in line with the ambitions of Dubai’s Economic Agenda (D33). By integrating intelligent automation and agentic AI solutions into our ecosystem, we are enhancing the competitiveness of eCommerce businesses and contributing to a thriving AI-driven economy that attracts global talent and investment.”
Dina Alsamhan, Co-founder & CBO of qeen.ai, stated that, “Partnering with Dubai CommerCity is a strategic step in advancing the UAE’s digital commerce infrastructure. DCC enables market access and qeen.ai provides the intelligence layer that drives next-level performance. Our AI agents give SMEs the tools to automate, localize, and optimize their operations, enabling them to scale efficiently and compete globally. With this partnership, we’re reshaping how eCommerce is done in the region, ensuring SMEs can scale efficiently and maintain a competitive edge in an increasingly digital world.”
With the integration of Portmind’s AI-powered Sail platform, businesses operating within Dubai CommerCity will benefit from a more agile, efficient, and compliant customs process, strengthening the free zone’s commitment to innovation, ease of doing business, and smart trade enablement.
By automating key processes related to shipping and customs documentation, such as data collection, validation, classification, and regulatory compliance, DCC companies will benefit from faster customs clearance, real-time shipment visibility, and reduced operational overhead.
Abdulrahman Shaheen, Senior Vice President of Operations at Dubai CommerCity, said that, “Dubai CommerCity’s partnership with Portmind reflects our commitment to creating a smarter, faster, and more agile business environment for companies of all sizes. Our aim is to enable businesses to thrive by adopting intelligent solutions that simplify and future-proof trade operations, reinforcing Dubai’s position as a world-class innovation hub. This partnership also aligns with the priorities of Dubai AI Week to accelerate the responsible development of transformative technologies for the benefit of societies and economies.”
Julien Gurunlian, Founder and CEO of Portmind, added that, “We are excited to collaborate with Dubai CommerCity to introduce AI-driven innovation into international trade. Our Sail platform is designed to eliminate inefficiencies and reduce friction in cross-border operations. This partnership allows us to enable smarter, faster customs workflows that drive compliance, reduce costs, and enhance trade transparency—benefiting businesses across the DCC ecosystem.”
As the UAE’s eCommerce market is expected to exceed $13.18 billion (AED 48.8 billion) by 2028, the partnerships contribute to the national efforts to enhance the digital economy and cement Dubai’s position as a leading hub for next-generation trade and technology.
These partnerships fall in line with the UAE’s strategic vision to drive economic diversification and digital transformation, strengthening Dubai CommerCity’s commitment to accelerating innovation and empowering the growth of the eCommerce sector, as well as emerging as a next-generation free zone driven by innovation, agility, and digital transformation.
