Dubai Economy and DP World unite to promote 80+ eCommerce startups

By Rahul Vaimal, Associate Editor
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Dubai’s Department of Economic Development (DED or Dubai Economy) and Dubai-based logistics company DP World have come together to support and allow more than 80 projects with Dubai Economy’s DED Trader license to display their products on Manasah.com, an online platform launched by DP World to reach a larger number of consumers online.

Dubai Economy’s DED Trader license enables start-ups in Dubai to conduct business activities online and across social networking accounts.

The cooperation between Dubai Economy and DP World is in line with the emirate’s e-commerce strategy to create an inspiring environment that promotes talent and accelerates the growth of e-commerce.

Omar AlMeheiri, Director of Follow-up and Development in the Business Registration & Licensing sector in Dubai Economy, said: “Our strategy focuses on enhancing the ease of doing business as well as driving the overall competitiveness and sustainable growth of Dubai. Through our partnership with DP World, we provide support young start-ups such as DED Trader license holders to conduct business activities electronically and accelerate their pace of growth in alignment with the global trends to ensure their success and growth.”

Ibrahim Al Najjar, Information Technology Director at DP World, UAE Region said: “We are excited that the Manasah platform, though initially launched to sustain the Ramadan Bazaars traditions during COVID-19’s most challenging period, is now gaining strength as an established e-commerce tool, enabling small businesses to sell their goods online throughout the year, and highlighting the increased adoption of e-commerce as the fast-growing model for doing business in Dubai and the UAE”.

The participating projects via Manasah.com include Personal care, Stationary, Home appliances trading, Ladies’ Garments, Perfume, Fashion and others.

Through ‘DED Trader’, Dubai Economy attempts to control doing business electronically and make it easier, as well as facilitate businesses to connect with customers and grow. The licensee cannot open a shop/store but can avail of three visas if the ownership is 100% Emirati and legal liability falls under the license holder.

The ‘DED Trader’ license can be obtained from anywhere by logging on to dedtrader(dot)ae and following a few simple steps – create username and password; enter address details, and social media accounts for the project/business; select the activity and trade name, and finally, make payment and receive the license electronically.


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