Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) organized its Summer 2021 Virtual Town Hall wherein the organization engaged with various tourism industry stakeholders in the emirate to keep them updated with the initiatives, campaigns and events designed to highlight Dubai as a prime tourism spot for families in the summer.
The virtual gathering also shared an update on global travel along with the emerging trends in the sector to the stakeholders.
600+ executives from the hospitality, travel and attractions sectors attended the gathering which has presided by Mr. Issam Kazim, CEO of Dubai Tourism. The meeting reviewed the progress made by the tourism industry since the city reopened for domestic tourism in May 2020 and for international tourists in July 2020.
Attendees highlighted the comprehensive measures taken by Dubai to curb the pandemic which resulted in the ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC). Dubai’s DUBAI ASSURED initiative, which certified and recognized establishments across the emirate for their compliance to COVID-19 safety protocols was also discussed.
Apart from the announcement of a new global marketing campaign expected to be launched in May, participants of the event were also provided an outline of Dubai’s summer calendar of events including the much-awaited Dubai Summer Surprises, the region’s biggest summer festival and the Eid in Dubai – Eid Al Adha celebrations.
The event highlighted that Dubai offers more value than any other comparable destination across the globe with its world-class infrastructure, the vast scope of its events and entertainment centers and hassle-free entry process, making it the most preferred city for families.
Mr. Kazim answered a wide range of questions related to visas, quarantine and safety measures, vaccination program and the Summer 2021 campaign and calendar during the dedicated Q & A session.