DXB Live all set to host World of Coffee Dubai 2023 at DWTC

By Arya M Nair, Official Reporter
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World of Coffee Dubai 2023
Image Courtesy; WAM

DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre (DWTC) is set to host the three-day World of Coffee Dubai 2023, from 11th to 13th January, 2023.

With more than 1,500 international, regional, and local companies and brands already registered, the number of visitors to the event is expected to double from last year. Organized by DXB Live in collaboration with the Specialty Coffee Association, the exhibition will be held at Za’beel Halls 5 and 6 at the DWTC.

Being hosted for the second year in a row in Dubai, this year’s edition will bring together the industry’s leaders and experts, including farmers, merchants, brewers, distributors, SMEs, café owners, breweries, hotels, baristas, and coffee enthusiasts and connoisseurs from around the world to explore new opportunities in the sector. The event seeks to build on the success of last year’s event, which saw 6,000 trade visitors. Dubai is the first city outside the USA and Europe to host the global event.

Khalid Al Hammadi_DXB Live  to host World of Coffee Dubai 2023
Khalid Al Hammadi
SVP – DXB Live

“One of the world’s major global coffee industry events in 2023, World of Coffee Dubai will further raise the emirate’s stature as a regional and global hub for the coffee industry. Featuring twice the space of last year’s event, the 2023 exhibition offers a range of unique experiences and activities for coffee lovers. Focusing on the major trends in the coffee industry, World of Coffee Dubai 2023 will also provide industry representatives with exceptional opportunities to network with their peers.”

“This exhibition will support the trade, economic, and tourism sectors in the country and add to Dubai’s profile as a leading global destination for business, investment and tourism. The massive response the event has received from industry stakeholders from around the world reflects the confidence of the global community in Dubai’s role as a trading hub and a center for coffee,” Mr. Al Hammadi added.

Dubai’s strategic location and its ability to provide world-class trade-enabling services make it a major hub that connects some of the globe’s major coffee-producing nations with fast-growing, high-value consumer markets in the Middle East and Europe. The Middle East & Africa coffee market is projected to grow at a CAGR of 7.5 percent between 2022 and 2027 while the UAE coffee market is expected to grow at a CAGR of 8.3 percent between 2021 and 2027.

Several leading international, regional and local brands will participate in World of Coffee Dubai 2023. Countries participating in the exhibition include Brazil, Greece, France, Colombia, Turkey, Switzerland, the Netherlands, Sweden, Spain, Romania, Singapore, Qatar, Panama, Oman, Mexico, Saudi Arabia, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine and the United Kingdom.

Visitors to World of Coffee Dubai 2023 will have the opportunity to participate in many unique events and activities including the Cupping Room, Brew Bar, and Roasters Village. Apart from workshops and lectures, the event will also feature a number of competitions including the UAE National Barista Championship, the Coffee Design Award and the Best New Product competition.

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