UAE-based Elevision Media will provide AED 4 million worth free advertising services to help promote local SMEs.
Elevision said in an official statement that its enabling local SMEs to leverage these assets at a time in which promotional budgets have been cut severely. Studies have shown that maintaining marketing expenditure during a crisis typically has short and long-term benefits for the sales and market share of brands, Elevision statement added.
“Remaining top of mind and maintain share of voice is extremely important so that when the situation does begin to normalise, local businesses will be in a good position, with solid footing to ramp up traction quickly and efficiently,”
“That said, in a situation where a small business owner is faced with a choice to either pay salaries or allocate budget to advertising the decision is easy, advertising spend does not take priority,” he added. “With this in mind, we are hoping that are initiative can help struggling businesses bridge the gap and maintain some share of voice now and going forward as the market begins to strengthen again.”
Elevision currently controls and manages a chain of over 1,200 digital advertising screens across the country, including in commercial, residential and lifestyle destinations such as DIFC, Jumeirah Beach Residences (JBR) and Jumeirah Lakes Towers (JLT).