Emirates NBD, Etihad Guest to launch co-branded Credit Cards with Visa

By Salma C, Intern Reporter
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Emirates NBD, Etihad
Emirates NBD, Etihad Guest and Visa top officials at the Co-branded Credit Cards unveiling ceremony

The leading banking group in the Middle East, North Africa and Turkey (MENAT), Emirates NBD, and Etihad Airways’ award-winning loyalty program, Etihad Guest, have expanded the long-standing partnership, to introduce a premium co-branded credit card program in association with Visa, the global leader in digital payments.

Emirates NBD Etihad Guest Visa Credit Cards are expected to appeal to regular travelers and lifestyle lovers across the UAE. The cards are available in Elevate and Inspire variants, and offer the highest returns and reward opportunities for Etihad Guest. Benefits are focused on lifestyle and travel according to members’ preferences.

The card is full of lifestyle rewards, and cardholders can enjoy complimentary Etihad Guest Gold Tier Status and 200,000 Bonus Etihad Guest Miles while signing up. Cardholders can earn up to 10 Etihad Guest Miles for every $2.72 (AED 10). In addition, they can avail of Etihad Guest Miles discount vouchers of up to 50 percent on Etihad Mile Redemption for a limited period and 10 percent cash back when spent on the Etihad website. The card also includes free movie tickets, intercity airport transfers as well as golf benefits.

Customers can redeem miles for a wide range of rewards, including flights, upgrades, hotels, and cars. Shopping with any of Etihad Guest ‘Miles on the Go’ partners will earn cashback and miles rewards.

Commenting on the new partnership, Mr. Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD, stated that “We are delighted to partner with Etihad’s award-winning loyalty program, Etihad Guest, as part of our continued commitment to bringing invaluable experiences and benefits to our clients. As the UAE’s leading card issuer, Emirates NBD collaborates with best-in-class partners to offer customized card propositions based on our customers’ lifestyles and needs so they can get the most of their everyday card spend. We believe that this card proposition will appeal strongly to customers in Abu Dhabi and UAE and add unique experiences to them, especially as traveling returns to normalcy.”

Meanwhile, Mr. Terry Daly, Executive Director of Guest Experience, Brand, and Marketing, Etihad Airways, remarked that “We pride ourselves on finding new solutions to create the best customer experience and products for members and customers. Following our successful partnerships with Emirates NBD and Visa over the years, we are excited to collaborate with the teams to bring these great products together for our members.”

For his part, Mr. Shahebaz Khan, Visa’s General Manager for UAE, Bahrain, and Oman, commented that “As a global leader in travel co-brand products, Visa is always striving to enrich the travel experience for our cardholders. Through this partnership, we’re able to offer travel benefits that create real value for holders of the Emirates NBD Etihad Guest Visa credit card. As international travel reopens, the timely launch of this card brings an enhanced proposition matching cardholders’ travel and lifestyle needs while offering access to our more than 70 million merchant partners worldwide and the peace of mind of being protected by Visa’s global, secure network.”

Related: Emirates Skywards, India’s ICICI Bank launch co-branded credit cards