Emirates NBD inks deal with DIFC to support Dubai Economic Agenda D33

By Shilpa Annie Joseph, Official Reporter
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Emirates NBD and the Dubai International Financial Centre (DIFC) have signed a Letter of Intent, which will aim to drive the future of finance, innovation, talent, and entrepreneurial growth in the region, thus contributing to Dubai’s GDP growth ambitions.

The joint initiative plans to foster national talent, boost innovation and entrepreneurial growth and build Emirates NBD’s overall global reputation in the areas of FinTech and ESG, with the end goal of boosting the nation’s global standing as a key global investment hub.

According to the statement, “When in effect, the agreement will aim at bringing together Emirates NBD, one of the region’s largest banks and leader in digital banking innovation, with DIFC, the leading global financial center in Middle East, Africa & Southern Asia (MEASA), which is home to the largest cluster of FinTech and innovation hubs.”

Arif Amiri
Arif Amiri
CEO – DIFC Authority

“DIFC is committed to supporting Dubai Economic Agenda D33 to transform the city into one of the top three global business hubs. Collaborating with Emirates NBD, we believe in the power of collective effort to drive transformative change in the future of financial services. As a leading global financial center in the region, a significant contributor to Dubai’s GDP, and a key employment creator, we are dedicated to providing resources and platforms for Emirates NBD to thrive. Together, we will shape the future of finance and build a stronger, more resilient economy for the region and the world.”

Through this collaboration, the DIFC intends to support Emirates NBD’s priorities through various ongoing initiatives including the DIFC FinTech Launchpad, DIFC Virtual Hub, and DIFC Events agenda – each providing a platform for the bank to further explore and grow FinTech and ESG innovations and partnerships.

Mr. Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said that, “As a leading local bank, Emirates NBD is committed to financing the real economy of the UAE and contributing to the long-term economic growth and development of the region. Emirates NBD has had a long-standing relationship with the DIFC and it is our joint endeavor to take Dubai to new heights transforming it into a global economic superhub.”

“Supported by the DIFC, we are confident that we will continue to boost innovation and drive stronger partnerships to provide more ecosystem-driven solutions to customers,” Mr. Qassem added.

Related: Emirates NBD launches Signature by Priority Banking for elite clients

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