The Dubai Department of Economy and Tourism (DET) has signed a strategic agreement with Swiss wealth manager Julius Baer (Middle East) to strengthen Dubai’s position as a leading global investment destination.
The partnership will leverage Julius Baer’s international network to support growing interest among international investors, business owners, and family offices in establishing and expanding their presence in the emirate.
The DET-Julius Baer agreement reflects the growing appeal of Dubai among global investors, business owners, family offices, and private clients seeking stability, connectivity, lifestyle advantages, and access to regional and international opportunities.
It also reinforces Dubai’s position as one of the world’s leading destinations for private wealth, family offices, business owners, and long-term capital allocation aligned with the objectives of the Dubai Economic Agenda, D33.
Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), the economic development arm of DET, said that Dubai’s sustained growth as a global hub for wealth and investment reflects visionary leadership, policy stability, and long-term economic planning.
“DET’s partnership with Julius Baer strengthens our ability to convert strategic interest into structured establishment and investment outcomes. Even amid shifting global conditions, the city continues to demonstrate resilience, transparency, and strong institutional delivery. We remain focused on enabling responsible capital formation, supporting family offices, business owners, and long-term investment activity, and reinforcing Dubai’s position as a trusted base for international wealth and business growth in line with the D33,” Badri added.
Rahul Malhotra, Head of Region Emerging Markets, Julius Baer, stated that Dubai has earned its place as one of the world’s leading hubs for wealth management, and that is a view Julius Baer has held and acted on for more than two decades.
“Our long-standing presence here gives us a depth of market knowledge that allows us to respond confidently to clients when they are assessing where to base their wealth, their businesses, and their families,” Malhotra noted.
Julius Baer’s global network, spanning more than 25 countries and 60 locations, with assets under management amounting to 547 billion Swiss Francs at the end of June 2026, combined with its longstanding presence in Dubai, gives the firm a distinctive ability to connect international private clients with the investment and business opportunities the emirate offers.
Dubai’s private wealth ecosystem continues to expand. According to the latest reported Dubai International Financial Centre (DIFC) figures, as of year-end 2025, the centre was home to 1,289 family-related entities, up 61 percent annually, while DIFC-based families had established 1,115 foundations, up 66 percent year-on-year.
Through this agreement, DET is strengthening the channels through which international investors, business owners, family offices, and private clients can better understand Dubai’s long-term economic direction, engage with its investment ecosystem, and assess the emirate as a base for wealth, enterprise, and future growth, as per the statement.
