Eros Now eyes UAE’s streaming market; Inks several marketing alliances

By Amirtha P S, Desk Reporter
  • Follow author on
Eros Now
Representational Image

The South Asian web streaming platform Eros Now focused on Indian language movies and other entertainment content has struck marketing alliances with some of the leading brands in the UAE.

The new partnerships include Emirates NBD and National Bank of Fujairah, the social initiative Fazaa, the fashion and accessories e-tailer 6thStreet and Emax, one of the largest electronics retailers.

Ali Hussein
Ali Hussein
CEO – Eros Now

“The global market for Indian entertainment enables Eros Now to intensify its connections across geographies, and the Middle East is a key territory. Our strong position in the market has helped in collaborating with all these leading brands to offer an exciting discount to potential customers. We expect these partnerships to attract a massive audience base for Eros Now, which presents the best of Indian entertainment across genres and formats.”

The new partnerships are formulated to reward customers with special rates that will boost the engagement and loyalty of Eros Now and increase the platform’s presence in the region.

The online subscription video market is widening in the Middle East and North Africa (MENA) region with a huge portion of the demand coming from UAE and Saudi Arabia, which together account for 49 percent of the total subscriptions in MENA.

As per a recent IHS Market report, by 2023 the online video subscription market is projected to cover almost five million consumers and generate annual revenues of over $400 million.

Eros Now has a sizable viewer base in the Middle East region for Indian movies particularly Bollywood as well as the platform’s popular original programs, short-format content and music.

Related: Netflix subscribers cross a massive 200mn globally; Set to end borrowing for content production