Etihad Airways embarks major digital transformation deal with Amadeus

UAE’s national airline, Etihad Airways has entered into a landmark multi-year deal with leading Spanish travel technology company, Amadeus to embark on a major digital transformation journey.

Under the deal, Etihad Airways will implement the full Amadeus Altea PSS suite, including web booking, revenue management and merchandising, data management and passenger servicing solutions. 

The technology products will be customized for Etihad over the coming years and will improve the experience of guests, staff, travel agents, Etihad Guest members, and corporate customers.

The guests of Etihad will see new web and mobile channels powered by the Amadeus Digital Experience suite, offering the simplest user experience possible to purchase flight tickets and manage bookings. 

Further, advanced retailing capabilities will be developed collaboratively using machine learning to provide guests with bespoke offerings and personalize their travel experience.

“The aviation industry is going through a digital revolution, and Etihad Airways is committed to staying at the forefront of that change. With Amadeus as a partner, Etihad’s guests will be able to enjoy the best user experience possible as they book and manage their flights, with the ability to customize their travel to an unprecedented level. Etihad is also excited to push NDC forward as a means to offer a much richer, relevant and dynamic shopping experience to trade partners, and Amadeus is the perfect partner to support that strategy.”

Mr. Decius Valmorbida, President, Travel, Amadeus, says, “As the travel industry rebuilds, we are excited that Etihad Airways will be utilizing Amadeus’ technology to support the airline in delivering its leading travel proposition. Open source, cloud-based systems and next-generation retailing capabilities will be the engine powering recovery, and we are at the forefront of these technologies in the travel industry.”

Etihad has also signed for Amadeus Altea NDC (New Distribution Capability) to modernize retailing capabilities across sales channels and it will work with Amadeus to distribute personalized travel offers to guests. The airline group will make its full range of NDC offers available to Amadeus travel sellers, allowing agents to see the features of Etihad’s award-winning product more transparently and the ancillaries that can be bought.

 In addition, the airline will implement the Altea Departure Control Customer Management component of the suite, providing guests with real-time, personalized alerts of offers, services, and flight changes.

Related: Etihad Airways updates its ‘Verified to Fly’ service to ease travel procedures